Course curriculum

  • 1

    Introduction

    • Welcome and Learning Outcomes

    • Course Overview
  • 2

    The Market for Licensing

    • Introduction to Chapter 1

    • Benefits of Licensing Rights to Others

    • Tips For Licensing When You Don't Have All the Rights

    • Finding a Market

    • Promoting the Availability of Rights

    • Chapter Summary

    • End of Chapter Quiz
  • 3

    Negotiating Terms

    • Introduction to Chapter 2

    • What is Being Negotiated?

    • Best Practice in Negotiating Licence Terms

    • Licence Agreements

    • The Role of Creators in the Licensing Process

    • Chapter Summary

    • End of Chapter Quiz
  • 4

    Managing Your Licensing Business

    • Introduction to Chapter 3

    • What Needs to be Managed?

    • Streamlining Processes

    • Resourcing Your Licensing Business

    • Reviewing Your Licensing Business

    • Chapter Summary

    • End of Chapter Quiz